Innovations That Make Headlines
Innovative Graphics Group’s Print Media Products combine the responsiveness of direct mail and the reach of mass media into one, powerful marketing tool. Working with publishers throughout North America, Innovative Graphics Group generates unusual proprietary products that can be attached to a newspaper or magazine in order to deliver your message and a superior ROI, including:

NewsMail™ - An envelope that can be attached to the front of a newspaper. Because messages can be printed both on the envelope and on the content within it, NewsMail™ presents unlimited opportunities for delivering a variety of high impact messages including letters, coupons and business reply cards.
The AdNote™ - A piece of paper die cut into any shape or size that is affixed to the outside of the newspaper or publication cover.
The BellyBand™ - A printed band that wraps around the publication. Messages can be printed on the outside and inside of the band, which is strong enough to attach product samples.
The InfoPatch™ - A clear cello-package that can contain an advertiser’s message, product sample or coupon and is attached to the outside or inside of the publication.
The BookSert™ - A tailored booklet that can be securely attached to the inside of a magazine but doesn’t ruin the page when removed.

Putting Advertisers on the Front Page
Using a brand new technology called NewsMail™, MBNA was able to attach a promotion for its new Starwood Preferred Guest® credit card from MasterCard® on the front page of major Canadian newspapers.
 Read on.