Client needed an in-store prizing piece and wanted an opening device that would engage the consumer in an interesting way.
Innovative developed a “Piggy Bank” envelope format which ‘broke’ open revealing a prizing coupon inside. All pieces were done inline
4 colour + varnish.
This was Sears’ most successful promotion 2 years running – in all a total of 3.2 M pcs were produced for the promotion in 3 days.