PEI - Golf Promotion Mailer

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Challenge

There’s no shortage of mailers out there touting golf properties around the continent. The client’s challenge was to produce a ‘wow’ piece that stood out in the mailbox enough to increase the open rate, without deviating into non-standard postage costs.

Solution

We developed a mailer that looked like golf clubs coming out of their bag. Roll fold format was used to provide ample space for copy and visuals showing the main attraction of PEI – golf, food and scenery.