Client wanted a trackable offer appended to a single magazine insert page for their Southwest Salad product. A traditional clipping coupon was not desired, and timelines were very short.
Innovative created a Procard tipped on to the insert with near perfect registration. Inline produced to reduce production steps from 3 to 1 we cut time and costs and effectively offered an opportunity to quantitatively measure the insert’s redemption by geography or publication. For this first use of a Procard in a magazine our inline production process allowed 5M pieces inserting in 21 publications to be produced in 3½ days.