Client required a way to deliver sample product tubes to the mailbox without resulting in large non-standard postage costs. Not only did the tubes have to be firmly held in place, individual redemption tracking by participating retailers was also required.
Innovative created a dimensional self-mailer that conformed to Canada Post dimensional admail regulations. It ‘flipped-up’ to present the anchored product when the packet was opened for visual impact and kept the samples in place during shipping. A retailer-specific barcoded coupon was attached to each packet for redemption tracking purposes.
This piece won Shoppers Drug Mart Best
DM 2009