Dodge - Fuzzy Dice Mailer

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Challenge

The client’s approved creative direction for the product featured fuzzy dice, and we were challenged to develop a way to deliver these through the mail without resorting to a non-standard (expensive) format.

Solution

Innovative designed and produced a 3D set of dice that could be flattened for mailing but that popped up into shape when the personalized envelope was opened. Production timeline was just under three weeks.