Air Miles - Extendable Envelopes

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Challenge

The client’s quarterly mailings were a traditional 6x9 envelope with 40 inserts. They were maxed out on inserts but still needed more communication real-estate.

Solution

Innovative designed and produced a 6x9 envelope that incorporated two extra drop-down panels while maintaining the existing 40-insert capacity pocket. The construction is so Innovative, we have successfully patented it.

Results

Response rate increased by almost 400%. The envelope also won Best Creative Envelope at the 2009 Nammu Awards.