Air Miles™ - ‘Everybody Wins’ promotion

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Challenge

Client required a way to collect email and mobile contact info from Air Miles collectors via their website.

Solution

Innovative created a print-to-web promotion – a ‘decoder’ card. It had a die-cut window filled with a red translucent film that allowed recipients to reveal ‘hidden’ prizes on a dedicated page of their website once they had entered their personal information.

The printing, die-cutting and film affixing was done inline, allowing budget and timeline constraints to be met.

Results

1.25MM pieces were produced in 2 days. The promotion has been so successful that three reruns have been done since.