Innovative
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Innovative Graphics Group, ideas people respond to.

About Us


Innovative creates and executes ideas that use the latest printing technologies to deliver better response through bigger impact.

Since 1995, we’ve been bringing high-touch printed formats and processes to the North American market to produce better results for some of the most sophisticated and successful direct marketers.

Air Miles - Envelope
Air Miles - Envelope
pushed the envelope to add extra
creative real-estate.
PEI
PEI
drove tourism with this mailer that
stood out in the mailbox.
Air Miles
Air Miles Decoder
reveals how to drive data collection via web with decoder promotion.
Dodge
Dodge
fuzzy dice really pop
Air Miles
PEI
Air Miles
Dodge
wheel
wheel
Innovative

Our Process, how we work.

Who We Are


Innovative creates and executes ideas that deliver bigger impact, bigger response and bigger ROI for our clients.

Sure, we could make jokes like all the others about pushing the envelope, but that wouldn't do justice to what we fundamentally do best - and that is to source the most leading-edge production technologies in the world and use them to add value and impact to our clients' most creative campaigns.

How We Work


Our philosophy is that by introducing technological capabilities far upstream in the development process, we allow more creative executions to become reality. And ones that really stand out in a crowd. Or in a mailbox. We love to be able to say to our clients "Hey look what we can do now!"

This can be anything from new ways to put ink on paper, creating a grommetless wheel, popup 3D objects, figuring out how to add extra panels of content to an envelope or shaving down production costs by figuring out how to machine insert instead of doing it by hand.

We work seamlessly with both agencies and marketers and in many cases act as a go-between

– essentially providing the technical and production platform on which the agency creatives can work their magic and the marketing background to support the client in their efforts.

Our 30 years of wisdom, experience and research and our network of unique production capabilities, give our clients the single largest and smartest resource for direct response in the country.

Check out our case studies for some examples of Innovative technology enabling high impact creative.

Innovative
Click a sample to learn more about our work

Innovative

Our clients, proud to work with corporations.

Hudson Bay
Leo Burnett
Rivet
American Express
CIBC
Canadian Tire
Air Miles
Aeroplan
Bank of Montreal
People from Cossette
Innovative

Give us a call because we'd like to respond to you.

Innovative

Request a sample, seeing is half of believing.

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Innovative

OneCover, it's time to get personal.